When JLS, Britain’s favourite new boyband in a generation (official!), signed with Epic records at the start of this year, the hallowed imprint meant one thing alone to the boys. This was previously the house of Michael, the home of their hero. Little did they know that a tragic turn of events would soon see them battling with Jacko for chart honours in the unlikeliest and most unforeseen passing on of a pop baton. The irresistible urban pop bounce of their debut single Beat Again eschewed all industry thinking about the potential of pop-stars born out of the reality TV genre and sailed to number one at a time when nobody, understandably, seemed to want anything musically other than Michael.
Beat Again became the fastest selling debut of the year. JLS’s stella debut has already earned them two prestigious Mobo nominations, for Best Newcomer and Best Single. As if to prove that their appeal lies outside of the standard pop network, JLS celebrity fans have announced themselves, unashamed, in as varied and distinct personae as Pet Shop Boys and Tinchy Stryder. At least one notable cover version of the song has been recorded and released, from pop girl du jour, Little Boots. It was a much more rarefied meeting on a red carpet that sealed the deal for Oritsé Willians, one corner of the irresistible pop prospect that JLS is turning into. ‘When Judi Dench told me she and her family were fans, that was it,’ he says, putting modesty aside for a second. ‘That woman is a Dame!’ Prepare, then, if you will, for the ascension of four new pop ‘Sirs’.
Face value £35.00
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